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Who is Norm?

Norm is a range of human grade, freeze-dried meal toppers and freakshakes, co-founded by Clare.

Norm is a collection of hard to find proteins, weird organs and nutritious superfoods, packed into something just a little bit fun.  

We wanted to create something genuinely unique and deeply nutritious, in a pet treat landscape that was just a wee bit beige.  

Norm is bringing the wild into the norm.

These playful pouches are available in the HUNDE shop, or check out for more info.